# Custom HTML Form

After configuring all settings for your lead router, you can now embed the router to your website.

#### Copy your installation code snippet

1. Click <mark style="color:orange;">**'Embed'**</mark> on the top right corner and select <mark style="color:orange;">**'Web Form Embed'**</mark> tab.
2. Choose between light and dark mode to align with the <mark style="color:orange;">**style**</mark> of your website.\
   <mark style="color:blue;">**Note:**</mark> Enhance the buyer experience by selecting a style that complements your website's design.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2F525dKeqXiwZH3jtAhAFI%2FScreen%20Shot%202023-10-24%20at%208.37.01%20PM.png?alt=media&#x26;token=fd3b0670-709c-46cc-aea8-bffabf2009d6" alt="" width="375"><figcaption></figcaption></figure>

3. If you would like to view and analyze user data from your website visit to their form submission (e.g. website to form submission conversion rate), click <mark style="color:orange;">**'Collect Visitor Data'**</mark>.&#x20;

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FLnFneSjNu0Ljo8U9WT73%2FScreen%20Shot%202023-10-24%20at%208.39.08%20PM.png?alt=media&#x26;token=b0129359-a948-47d8-9e1c-dcaf63cc9d63" alt="" width="375"><figcaption></figcaption></figure>

4. Once you've finished configuring all the settings, simply click <mark style="color:orange;">**'Copy'**</mark> to copy the installation code snippet.

#### Apply the installation code snippet

1.  Navigate to the HTML code of the webpage that contains the form where you want to install Re:catch. Then, paste the copied code snippet into the <mark style="color:red;">`<head>`</mark> section of the HTML. \
    \
    <mark style="color:blue;">**Note:**</mark> If you utilized a web builder instead of creating a custom HTML website, please refer to the section at the bottom of **'Experiencing difficulties with the installation on your form?'** for assistance.



    <figure><img src="https://content.gitbook.com/content/hJR9v0qoUd855FxoUnYy/blobs/ZsecZw4kxEOZVo1Ca0hR/Screenshot%202023-09-04%20at%204.57.13%20PM.png" alt=""><figcaption></figcaption></figure>
2. You're all set! Once you've saved the changes and published your website, any leads who submit their details on your form will be able to smoothly schedule a meeting with you using Re:catch.
