# Build Your Form

Build your inbound lead form to collect lead information and even automate scheduling meetings with qualified leads. After the initial installation, you can easily edit form questions without the need to modify any code. Customizing your form questions enhances the buyer experience and ensures you gather the lead data you need!

* [Generate a new form](#generate-a-new-form-on-the-workflow-tab)
* [Configure form settings](#configure-form-settings)
* [Set a lead router](#set-a-lead-router)
* [Share and embed the form](#share-and-embed-the-form)
* [View submissions data](#view-submissions-data)



### Generate a new form on the Workflow tab

1. Click <mark style="color:orange;">'Collect lead information'</mark> from the <mark style="color:orange;">Workflow</mark> tab.&#x20;

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FwbNECC0avfBta1pB2oqa%2FScreen%20Shot%202023-10-28%20at%207.03.29%20PM.png?alt=media&#x26;token=fc1f6100-1d84-472c-b544-02f0a4614ff9" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FOqTC40sKCo0C49Aq6AMa%2FScreen%20Shot%202023-10-28%20at%207.05.38%20PM.png?alt=media&#x26;token=369ab435-fae8-4d0f-9bd0-61d3dc639142" alt="" width="267"><figcaption></figcaption></figure>

* Name your form under 'Workflow Name' and click <mark style="color:orange;">'Proceed'</mark>.&#x20;
* If you would like to use an <mark style="color:orange;">existing form</mark> and connect to a booking page instead of creating a new one from scratch, please refer to [this documentation](../../features/lead-router/form/form-mapping).&#x20;



### Configure form settings&#x20;

1. Configure the title, description, and text for the form submission button under the <mark style="color:orange;">'Form Setting'</mark> section.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FhuZOByPh1nchkWkEIv9a%2FScreen%20Shot%202023-10-28%20at%207.13.20%20PM.png?alt=media&#x26;token=b59871e0-3283-45d2-b4d7-062b010a7ce4" alt="" width="279"><figcaption></figcaption></figure>

2. Add the questions you wish to ask your leads in the <mark style="color:orange;">'Questions'</mark> section.\
   <mark style="color:blue;">Note:</mark> If you intend to utilize our notification feature, which encompasses confirmation and reminder messages for meetings, please mark email and phone number as 'Required' questions.
3. On the right side, you'll find a preview of the form visible to your leads.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2F7aLDMx5NoPasNsHZf8dz%2FScreen%20Shot%202023-10-28%20at%207.15.59%20PM.png?alt=media&#x26;token=89cbf4de-c99b-4cc4-b7ac-4ef4d163e3ae" alt="" width="375"><figcaption></figcaption></figure>

### Set a lead router

1. After creating your form, you can connect it to a <mark style="color:orange;">lead router</mark>. This allows you to immediately schedule a meeting with the lead who submits information based on your qualification.

* To enable your leads who submitted the form to be scheduled for a meeting, add an <mark style="color:orange;">assignee group</mark> and connect the form questions to the new assignee group.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2F435xkxELk6l5j7oVmSAV%2FScreen%20Shot%202023-10-28%20at%207.25.44%20PM.png?alt=media&#x26;token=671d7ef4-5f14-4e5a-a683-5c8b63dc026b" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FNYVWgJjeiafMXQMGZqMt%2FScreen%20Shot%202023-10-28%20at%207.30.43%20PM.png?alt=media&#x26;token=400b724b-6344-4b83-b3d1-f17f0fd3be5a" alt="" width="375"><figcaption></figcaption></figure>

* If you want specific leads with particular form answers to only submit the form information without being directed to a meeting, assign those leads to <mark style="color:orange;">'Disqualified'</mark>.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FWUaf62QLIMYY61FIDQ9c%2FScreen%20Shot%202023-10-28%20at%207.33.26%20PM.png?alt=media&#x26;token=39d4771c-f150-47bb-8e4a-1625c7b80dec" alt="" width="375"><figcaption></figcaption></figure>

To learn more about how you can qualify and route leads based on the information they provided in the form, please refer to the documentation on [lead routing](../../features/lead-router/meeting-assignment)!&#x20;



### Share and embed the form

By clicking <mark style="color:orange;">'Embed'</mark> in the top right corner, you can choose to either copy a link to the form or embed the form directly on your website.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FBNkiKNwUJLDeFcBDXwX8%2FScreen%20Shot%202023-10-28%20at%207.37.48%20PM.png?alt=media&#x26;token=ad64e071-3947-4bd2-b557-8f9dbffd8f78" alt="" width="267"><figcaption></figcaption></figure>

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FGfhMT9PlRxUgo48XWRTf%2FScreen%20Shot%202023-10-28%20at%207.38.20%20PM.png?alt=media&#x26;token=88117dca-c514-4ce9-9fbc-511e85e5b036" alt="" width="369"><figcaption></figcaption></figure>

To learn more about how you can embed and install the form on your website, please refer to [this documentation](../../workflow-installation)!



### View submissions data

If you click on <mark style="color:orange;">'Submissions Data'</mark> at the top of the workflow you've created, you can access all the submission responses from leads and view all the meetings that were scheduled using this form.&#x20;

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2F59TwQqcM6bQ7fdbnLgDv%2FScreen%20Shot%202023-10-28%20at%207.46.14%20PM.png?alt=media&#x26;token=9e392a6b-ce3f-4c54-9055-7ce690cdd484" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="info" %}
Check the <mark style="color:orange;">meeting conversion rate</mark> to identify the types of leads that express interest, helping you define your ideal customer profile!&#x20;
{% endhint %}

1. All submissions&#x20;

* You can view all responses from leads from this form.&#x20;
* If you connected the form to a lead router and enabled leads to schedule meetings, you can track the status of leads who have submitted the form, been assigned to meetings, or didn't receive meeting assignments.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2Fvzvp0F5dKjww1UfYU9W6%2FScreen%20Shot%202023-10-28%20at%207.57.01%20PM.png?alt=media&#x26;token=eae47446-089f-458f-9b47-fb2bfb30d608" alt="" width="375"><figcaption></figcaption></figure>

2. Meetings&#x20;

* You can view all meetings scheduled through this form.&#x20;
* You can reassign the assignee, reschedule, or cancel the meeting.&#x20;
  * Your lead will only be able to reschedule the meeting.

<figure><img src="https://273562262-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhJR9v0qoUd855FxoUnYy%2Fuploads%2FCDK1tpAzfXUFwiGBydUK%2FScreen%20Shot%202023-10-28%20at%207.42.40%20PM.png?alt=media&#x26;token=db29e284-c224-429c-bd46-734c918d335d" alt="" width="563"><figcaption></figcaption></figure>

